BlueStone.com launched a campaign to promote its unique 'Try At Home' experience with its first and newly appointed brand ambassador, Alia Bhatt.
The 40 second Ad film portrays her as a fervent shopper who enjoys every moment of the unique 'Try At Home' experience offered to her by the jewelry brand before making her purchase. Key aspects that grab the viewer's attention include the element of convenience and a choice of the trendiest designs in contemporary fine jewelry offered by the brand.
The TVC has been conceptualized and executed by Contract Advertising in association with Dharma 2.0 and the music has been directed by Abhishek Arora.
Post Production services were delivered by the Prime Focus advertising team, with Shiv & Sachin Shinde delivering the Offline & Online edit. Michelle Ricossa using his expert skills in Color Grading made every element of each product to stand out in the film. Amit Chomal and his team, on the other hand, contributed towards the VFX.
Agency: Contract Advertising
Production house: Dharma 2.0
Music Director: Abhishek Arora
VFX: Amit Chomal
Grading: Michelle Ricossa