Have you ever skipped an ad on YouTube? We all have. There are not many ads that complete their communication in the first five seconds, before you can ‘skip’ it to go to your video. Isn’t it an amazing insight to really make an ad for the digital medium, just a five-second film?
FCB Interface has done something like this for Nivea India’s deodorant, albeit with a humorous twist to the five-second film, which is actually a 30-second film.
As a part of the campaign, there’s another ad film with a more generic story to tell about deodorants and body odour. Both ad films feature brand ambassador Anushka Sharma.
Prime Focus Limited delivered the complete Post-production services for the campaign. Shyam Salgaonkar the very well-known offline editor along with Rohan Khokar provided the online for this film. Michele Ricossa has done a great job by keeping the color tone bright and outstanding with his expert skills at grading.
Agency: FCB Ulka
Production House: Red Ice Productions
Director: Shimit Amin
Executive producer: Gary Garewal
Producer: Lisa Dcosta
Creative Producer: Priyank Misra
Offline: Shyam Salgaonkar
Online: Rohan Khokar
Grading: Michele Ricossa