Mumbai, October 2013: In another first, Prime Focus has set new standards for the television industry with remarkable pre and post-production work for the AbhinayDeo directed action drama series – ‘24’. With a dedicated team of 30 specialists, the company is delivering visual effects, pre-production and post-production work for the much anticipated showon Colors. 24 isset to revolutionize the television industry by becoming the first TV series shot with the diligence of a feature film.
HuzefaLokhandwala, Co-Founder & Creative Director, Advertising, Prime Focus, said, “Our creative team has worked on a very tight schedule, and round the clock with latest technology to ensure the highest standards of post-production for 24, which is undoubtedly a game changing show for the Indian television industry. Another first would be the use of the 'Baselight' color grading system to achieve the look and mood detail that a show of this nature, deserves. We have worked in sync with Abhinay’s requirements to set new production values and are optimistic that this show will lead to a paradigm shift for the industry.” He further added, “This is the first time that Prime Focus’ commercials division has worked on a short format show."
AbhinayDeo, Director, 24 India TV series said, “The volume of content we have shot is exhaustive, and is equivalent to raw footage of seven feature films. Prime Focus was ordained with the difficult task of ensuring a smooth post production workflow for this project. I have worked withHuzefain the past, and we wanted to leverage his expertise on 24 because the show is meant to reflect unprecedented production standardsin our local television industry. I’m certain that 24 will change the look of television shows in the country, and I hope that the audiences will love the overall look of the series, which is designed to look like ‘cinema on television’."
“With brilliant minds like Anil Kapoor and AbhinayDeo working to create a product of international benchmark, Prime Focus has gone all out to ensure that their vision is achieved. We have yet again proved our expertise for pushing the creative envelope and helping the television industry attain superior quality of creative services”, added Niraj Sanghai, Senior Vice President, Films and Commercials, Prime Focus.
The Indian edition of 24 is written by RensilD’Silva and directed by AbhinayDeo. Kapoor has produced and acted in the action series. The show will also star MandiraBedi, Tisca Chopra and ShabanaAzmi. AnupamKher will play the role of a RAW officer in the series.
24 is an action drama based on the American series bythe same name. The Indian version premiered on 4 October on Colors TV.
Based on the U.S. Series "24" Created By Joel Surnow& Robert Cochran
Episode & Series Director :AbhinayDeo
Episode Directors :RensilD'Silva&NityaMehra
Cinematographers :TanaySatam& Jay Oza
Principal Scriptwriter :RensilD'Silva
Producer : Anil Kapoor
Co-Producer : RDP Television
Executive Produced By Imagine Television
Executive Producers : Howard Gordon, Udayan Bhat &ApurbaSengupta
Creative Supervision :B.R.Sharan, ShivaniThussu&PiyaliKar
Post Production : Prime Focus (Khar)
Chief Editor & Creative Director Post and VFX :HuzefaLokhandwala
Senior Vice President Films and Commercials : Niraj Sanghai
Producer : Sagar Bhanushali
Visual Effects Producer : Tarun Verma
Colorists :Rahil Merchant, Sunny Singh & Mayur Shah
Editorial Team : Ankit Halai, Simrandeep Kaur, PrabirSomeshwar, MeeraMohadikar, Shreya Chauhan
Online Artists & Supervisors: Renuka Braganza & Santosh Sabherwal
Title Montage Online Artists : Santosh Sabherwal& Asad Ansari
Online Compositors : Renuka Braganza, Santosh Sabherwal, Swadesh Prasad, Gautam Indulkar, Bhavesh Soni, Rutvik Samant, Jitendra Yadav
DI & Grading Assistants :HariYettle&AjitNanaware
Offline Assistants :Navneet Pant, KiranThorat, Vivek Savant, Saurabh Das
Online Assistants :PrabirSomeshwar&KunalBrid
Technical Support Team.
Technical Head :RajanShenoy
Technical Support Team : Nikhil Sawant, MovinD'sa, Sanjay Sinha, Shakil Ahmed
Data Management Team : Swapnil Raul &Ankur Patel
VFX Line Producer : Sachin Shetty
VFX Production Team : Nicole Seth
Compositors : Ketan Kale , AnujUpadhyay, BabuParameswaran, MayankShekhar
Lighting Artists : Ashwin Karthik, Arun Sharma
Modeling Artists : Ashish Jadhav, Jigar Patel
Motion Graphics Artist :YudhisthirChandan
Animation Artist : Rupesh Nikharge, ShreyasDeshmukh
Dynamic :Ranjan Kumar.
Matte Painting :SatyawanPawar, Manish Hedaoo
Texturing Artist :Kinjal Panchal
Roto/Clean Up : Jiten Harkhani, Nagesh Jadhav
Data/Render Wrangler : Sagar Polekar, Pankaj Kothekar, Bhavin Acharya