Prime Focus India is the nation’s largest creative services (visual effects, stereo 3D conversion and animation), production (equipment rental and line production) and post production (Digital Intermediate / color grading and picture post) services provider to the Film, Broadcast and Advertising industries.
Prime Focus India is part of Prime Focus Limited, the world’s largest independent and integrated media services powerhouse employing over 8,000 professionals in 15 cities across 4 continents and 6 time zones.
In 2014, Prime Focus and Reliance MediaWorks merged their film and media services businesses, enhancing the companies’ industry leadership in India and across the globe.
Prime Focus World was honored with a Lumiere™ award for its proprietary DeepGen stereo technology. The award was given by the Advanced Imaging Society (AIS) for technical achievement at their 6th Annual Technology and New Products awards ceremony at Paramount Studios in Hollywood.
Double Negative’s work on ‘Ex Machina’ won over the Academy voters and saw Andrew Whitehurst, Paul Norris, Mark Ardington and Sara Bennett pick up the coveted statuette. This is the second year in a row that Double Negative has brought home the ‘Best Visual Effects’ Oscar - last year, it was recognized for its work on Christopher Nolan’s ‘Interstellar’ – and Dneg’s third win in six years, having also been awarded by the Academy in 2011 for its work on ‘Inception’.
One of the largest camera equipment rental companies in India, Prime Focus EQR services, with its huge inventory of over 40 high-end feature film cameras, has established itself as the undisputed market leader in the camera rental industry. Since opening its doors over 8 years ago, Prime Focus EQR division has been supplying professional filmmakers with the tools needed for production. With a large stock of inventory, the EQR team is able to put together a camera package based on a customer's needs and budget. Its ever–growing client-base also includes leading production houses for commercials.
Prime Focus India has long been a force to be reckoned with in the Indian Film industry, and is a leading visual effects (VFX) services provider to Bollywood films as well as regional film, broadcast and advertising industries. The VFX team has delivered services for some of Bollywood’s most successful and ambitious films: M.S.Dhoni: The Untold Story, Neerja, Bajrangi Bhaijaan, Prem Ratan Dhan Payo, Brothers, Housefull 3, Mary Kom, Bang Bang, Kick, Ra.One, Guzaarish, Blue, My Name is Khan, Chandni Chowk to China and Love Story 2050 are just a few of the projects delivered over the years. Apart from films, the team also set new standards for the television industry by delivering spectacular visual effects for action drama series 24.
Prime Focus was the first company to introduce Digital Intermediate (DI) technology to the Indian Film industry, and has provided color grading services for 500 feature films since the launch of its DI services. Operating one of the largest DI facilities in the country, with 5 Baselights and 6 dedicated DI theatres, Prime Focus is the undisputed DI specialist for Bollywood films, with work including Dangal, Bajirao Mastani, Dilwale, Fan, Dilwale, Prem Ratan Dhan Payo, Brothers, Fitoor, Udta Punjab, Agent Vinod, Black, My Name is Khan, New York, Ajab Prem Ki Ghazab Kahani, Wake Up Sid, Dhoom 3, Kochadaiiyaan, Happy New Year. For TV projects we have delivered DI services for projects such as Satyamev Jayate, 24, Nat Geo Mission Cover Shot and Master Chef India.
For advertisement spots and broadcast content we are the leading post facility in India. Our work has won multiple Abby® awards and numerous other industry recognitions over the years. The Telecine, Offline and Online creative teams are supported by producers, delivery and operations experts as well as sales representatives who have access to various funding models. This expert talent and infrastructure ensures that the long and complex process is completed to the highest standards.