Prime Focus India is the nation’s largest production (equipment rental and line production), post production (Digital Intermediate/color grading and picture post) and creative (visual effects, 3D conversion and animation) services provider to the Film, Broadcast and Advertising industries.
Prime Focus is the world’s largest ‘independent’ and ‘integrated’ media services powerhouse employing over 6000 professionals in 16 cities (Bangalore, Beijing, Cape Town, Chandigarh, Delhi, Goa, Hyderabad, Johannesburg, Kolkata, London, Los Angeles, Mumbai, New York, Singapore, Toronto and Vancouver) across 4 continents and 7 times zones.
In 2014, Prime Focus and Reliance MediaWorks merged their global film and media services business.
Double Negative’s work on ‘Ex Machina’ won over the Academy voters and saw Andrew Whitehurst, Paul Norris, Mark Ardington and Sara Bennett pick up the coveted statuette. This is the second year in a row that Double Negative has brought home the ‘Best Visual Effects’ Oscar - last year, it was recognized for its work on Christopher Nolan’s ‘Interstellar’ – and Dneg’s third win in six years, having also been awarded by the Academy in 2011 for its work on ‘Inception’.
Prime Focus World was honored with a Lumiere™ award for its proprietary DeepGen stereo technology. The award was given by the Advanced Imaging Society (AIS) for technical achievement at their 6th Annual Technology and New Products awards ceremony at Paramount Studios in Hollywood.
We are India’s largest camera equipment rental services provider. With a dedicated 10,000 square foot state-of-art facility in Film City, Mumbai, we offer innovative digital cinema solutions, latest high-end cameras and equipment including expert technical support to film makers. Prime Focus was the first to introduce cameras like ARRI Alexa, Sony F65, Red Epic and Red Scarlet to the Indian market.
Prime Focus India is a leading visual effects (VFX) services provider to Bollywood films as well as regional film, broadcast and advertising industries. We have delivered services for some of Bollywood’s most successful and ambitious films like Love Story 2050, Chandni Chowk to China, Guzaarish, Blue, My Name is Khan, RA.One, Rockstar, Cocktail, Aashiqui 2, Jai Ho, Ek Villian, Mary Kom, Bang Bang and Kick. Apart from films, we also set new standards for the television industry by delivering spectacular visual effects for action drama series 24. Our work on Panasonic Life+Screen television commercial was widely acclaimed for its stunning use of VFX.
Prime Focus India has color graded 425+ feature films till date. We introduced India to DI technology. Our expertise has been widely acclaimed with numerous industry awards. Some of our best work include Agent Vinod, Black, My Name is Khan, New York, Ajab Prem Ki Ghazab Kahani, Wake Up Sid, Dhoom 3, Kochadaiiyaan and Happy New Year in Bollywood, and Satyamev Jayate, 24, Nat Geo Mission Cover Shotand Master Chef India in Broadcast.
We offer Baselightnon-linear grading system, which in conjunction with the latest digital projectors form an integrated network of DI grading suites which exceeds anything else in the marketplace.
For advertisement spots and broadcast content we are the leading post facility in India. Our work has won multiple Abby® awards and numerous other industry recognitions over the years. The Telecine, Offline and Online creative teams are supported by producers, delivery and operations experts as well as sales representatives who have access to various funding models. This expert talent and infrastructure ensures that the long and complex process is completed to the highest standards.